Even before the recent heat wave, I had stopped wearing my watch every single day. It finally dawned on me that wearing it was largely redundant since my cell phone always has the time on its face. Not wearing a watch just seemed like one more way I could simplify my daily routine. And I was put off by the thought of strapping it onto my wrist on recent days when the heat index was above 100.
Apparently more people may be feeling the same way.
There was a recent report that Swiss watchmakers are worried that younger generations rely so much on cell phones to get the time, that luxury watches may fade into fashion history (like spats , I guess, which, incidentally, the conductor at a recent Ravinia concert wore, making him look like a gesticulating penguin).
So the Swiss are ramping up their marketing efforts to get Americans to buy luxury watches as status symbols, a status they apparently have in Europe. That may be a hard sell. If the political parties don’t get their act together on the debt ceiling soon, our 401(k)s and mortgage rates will take a hit and people will clamp down on personal spending even more. A luxury watch resurgence may have to wait.
I will still wear a watch occasionally, I suppose, but until Tom Skilling tells me the coast is clear, my left wrist will go blessedly unadorned.
P.S. No offense to the Swiss, of course. The watch I normally wear is a $125 Swiss Army watch — an idea I copied from my ex-boss, Jim Lehrer — who does not wear spats.