Steven Cohen, founder of JoRide Bicycles, started his business accidentally. He was trying to build a bike for his autistic son, Joey; one that would fit his son’s unique needs.
The design of the bike was adapted especially for Joey, allowing him to experience the joy of bike riding. So Cohen took that bike model and expanded it into JoRide Bicycles.
The company has sold bikes to a variety of groups, such as The Center for Enriched Living, Keshet and Autism Speaks; along with private and public schools, therapeutic day schools and day centers. The bikes help give all people, regardless of their special needs, a chance to ride. Cohen said that lately, his phone’s been ringing off the hook. He can hardly focus on his full-time job.
To see photos of the special bicycles, check out our photo gallery below.